Privacy Policy & Terms

Effective Date: 01/02/2025 -Updated on 30/04/2025 Updated on 25/07/2025

Company Name: APLeads

Business Type: Digital Marketing, Automation, and Website Development

Registered in: United Kingdom

Registered Address: Unit 22 Ensign Business Centre, Westwood Way, Westwood Business Park, Coventry, United Kingdom, CV4 8JA

Company Number: 16178226

1. Introduction

Welcome to APLeads. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or otherwise interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

2. What Data We Collect

We may collect and process the following types of personal data:

Contact Details: Name, email address, phone number, and business name and address, call transcripts and internal notes.

Business Information: Business name, Website, Industry, and Service Preferences. Shared Cloud Space with AP Leads & The client. Information Client Provides for use in service.

Communication Records: Emails, calls, and messages with APLeads.

Usage Data: IP address, browser type, device type, and interaction data through cookies and analytics tools.

Marketing Data: Preferences for receiving marketing from us or third parties.

Automation Interactions: Responses to forms, chatbots, or workflows created in Go High Level (GHL).

Referral Data: When a client refers another user, we may collect and store the referrer’s and referee’s names, email addresses, transaction value, and referral source (e.g., referral link or form). (updated addition 25/07/2025)

3. How We Collect Your Data

We collect your data in several ways:

When you complete forms on our website. When you communicate with us via email, phone, or social media. Through cookies and tracking tools such as Google Analytics and Meta Pixel. Via our CRM and automation platform (Go High Level).

4. Why We Use Your Data

We process your data to:

Provide you with our services and products. Respond to your inquiries and support requests. Personalise marketing and website experience. Deliver automated communications, such as email sequences or form follow-ups. Improve our services through analytics and user feedback.Comply with legal obligations.

Any content, branding, or business data provided by clients (e.g., for use on websites or automations) must not infringe on third-party rights or include personal data without appropriate consent. Clients bear full responsibility for the lawful submission of such data.

All marketing communications adhere to the Privacy and Electronic Communications Regulations (PECR). You will only receive such communications if you have opted in or if there is a legitimate interest (e.g., you are an existing client, or have provided your email to us). All marketing emails include an unsubscribe link.
Referral Tracking: To administer and validate referrals, track referee transactions, and issue incentives or rewards accordingly. (updated addition 25/07/2025)

5. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

Consent: When you have given explicit permission.

Contract: To fulfil a contract or take steps prior to entering a contract.

Legal Obligation: To comply with laws or regulations.

Legitimate Interest: To conduct and grow our business, except where your rights override these interests.

We maintain records of all consent provided, including date, method (e.g., form, checkbox), and associated service, in accordance with our data audit obligations.
Consent or Legitimate Interest: When a client refers another, we rely on either explicit consent or legitimate interest to process limited data about the referee for the purpose of verifying the referral and issuing rewards. (updated addition 25/07/2025)

6. Who We Share Data With

We may share your data with trusted third parties including:

Technology Providers: e.g., hosting services, analytics providers (Google, Meta), email platforms, GHL. Business Partners and Contractors: For project collaboration and service delivery. Legal or Regulatory Authorities: Where required by law.

All third parties are bound by data protection agreements.

Where we act as a data processor for your data (e.g., when managing your CRM, leads, or automations), we ensure any sub-processors (e.g., Go High Level) meet GDPR standards through Data Processing Agreements (DPAs).
Referral Program Platforms or Tools: If applicable, we may use third-party systems to manage referrals and rewards, with strict data privacy agreements in place. (updated addition 25/07/2025)

7. Cookies and Tracking Technologies

We use cookies and similar tools to:

Remember your preferences. Monitor site usage via analytics tools. Track marketing performance (e.g., Facebook Pixel & Google Tag).

You can manage your cookie preferences via your browser settings.

8. International Data Transfers

If data is transferred outside the UK, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data in line with GDPR standards.

9. Data Retention

We retain personal data only as long as necessary:

For service delivery and legal compliance. Until you withdraw consent or request deletion.

For marketing contacts, we review retention annually and offer easy opt-outs.

10. Your Rights

You have the following rights under GDPR:

Access: Request a copy of your data. Rectification: Correct inaccurate information. Erasure: Request deletion of your data ("right to be forgotten"). Restriction: Limit how we use your data. Portability: Receive your data in a usable format. Objection: Opt out of marketing or other processing. Withdraw Consent: At any time, where processing is based on consent.

To exercise these rights, email us at

[email protected]

11. Data Security

We use industry-standard security measures including:

SSL encryption on our website. Password-protected platforms. Role-based access controls. Regular security audits of our tools and systems.

12. Children’s Privacy

Our services are not directed at individuals under 18. We do not knowingly collect data from children.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

14. Changes to This Policy

We may update this Privacy Policy occasionally. Significant changes will be communicated on our website or by email where appropriate.

15. Referral Scheme Terms & Transparency (updated addition 25/07/2025)

At APLeads, we value genuine word-of-mouth referrals and have introduced a structured Referral Scheme to reward our loyal clients with service-based incentives.

This section outlines the terms, limitations, and data practices related to the referral process to ensure transparency, fairness, and compliance with all applicable laws.

15.1 Purpose of the Scheme

The APLeads Referral Scheme is designed to:

Encourage satisfied clients to refer new businesses.

Reward the original client with discounts towards future services only.

Strengthen client loyalty through value-based incentives - not cash.

15.2 Eligibility & Conditions

To qualify for any referral-based discount:

The referred business (“Referee”) must be a new client not previously in contact with APLeads.

The Referee must spend a minimum of £500 (inclusive of VAT, if applicable) on qualifying APLeads services.

The Referrer must have an active client account in good standing with no outstanding invoices or disputes.

Only one discount can be claimed per successful referral unless otherwise stated in writing.

15.3 Reward Format & Limitations

Under no circumstance will APLeads offer or issue cash, bank transfers, or monetary equivalents as part of this referral scheme.

Rewards are issued solely in the form of credit or discounts that apply to future invoices for APLeads services.

Rewards are not transferable, redeemable for cash, or applicable to third-party purchases or external platforms.

All reward discounts must be redeemed within 12 months of issuance or will be forfeited.

15.4 Fraud Prevention & Fair Use

APLeads reserves the right to:

Reject or revoke any referral rewards if there is suspicion or evidence of manipulation, self-referral, fictitious identities, or misuse of the scheme.

Audit referrals and transactions related to the scheme at any time.

Limit the total amount of discountable credits a client may receive if abuse is suspected.

15.5 Data Collection for Referral Tracking

To administer the scheme, we may collect and process:

Referrer name and contact information.

Referee name, business details, and transaction amount.

Referral date and method (form, link, CRM entry).

Data will be used exclusively to validate eligibility and issue the appropriate discount. All information is handled in compliance with the UK GDPR, and participants have the right to access, amend, or request deletion of their data under our Privacy Policy.

15.6 Changes and Scheme Termination

APLeads reserves the right to:

Modify or terminate the Referral Scheme at any time without prior notice.

Change the minimum spend threshold, discount values, or eligibility criteria at its sole discretion.

Discontinue the scheme without honouring pending referrals if misuse is proven.

We aim to ensure clarity, consistency, and trust in our referral process. By participating in the APLeads Referral Scheme, clients acknowledge and accept these terms fully.

Participants may not engage in paid advertising using the APLeads brand, impersonate APLeads or its representatives, or misrepresent our offers in any way when referring others. Breach of this may result in immediate disqualification from the referral scheme and potential legal action.

16.0 Limitation of Liability Clause:

To the fullest extent permitted by law, APLeads shall not be held liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, resulting from:

The use or inability to use our website or services;

Unauthorized access to or use of our servers and/or any personal information stored therein;

Any bugs, viruses, or other harmful code that may be transmitted through our platform by any third party.

While we take reasonable measures to protect your data and service integrity, no method of transmission or storage is 100% secure.

17. Data breach Protocol

In the event of a personal data breach, we will assess the risk to your rights and freedoms and, where required, notify the Information Commissioner’s Office (ICO) and affected individuals within 72 hours, in accordance with UK GDPR Article 33.

16. Contact Us

For questions, data requests, or concerns, please contact:

APLeads

Email: [email protected]

Website: https://apleads.co/

https://apleads.co

Data Controller: Alix (Founder)