Your numbers
Missed calls per week
Unanswered calls across all channels
5 calls
1 calls40 calls
Your close rate
% of enquiries that turn into paid jobs
40%
5%90%
Average job value
Typical invoice or contract value
£600
£100£5,000
How it's calculated
5 missed calls × 40% close rate = 2 lost jobs per week
2 jobs × £600 avg = £1,200 per week
2 jobs × £600 avg = £1,200 per week
What you're losing
Every month
£08 jobs
Every week
£02 jobs
The thing about missed calls
A customer who calls and gets no answer calls the next person on Google. They don't leave a voicemail. They don't try again tomorrow. That job — and every referral that comes with it — is gone.
The fix
An automated text-back fires within 60 seconds of a missed call — before they've found someone else. Most trades businesses who run this recapture the majority of calls that would otherwise be gone. No manual effort. No extra staff.
What happens next
This isn't a problem that solves itself.
Every week you wait is another £1,200 that doesn't come back. The system that stops this from happening is built, tested, and ready — you just have to install it.