WEBSITES
WEBSITES, BUILT AS ASSETS
A SITE THAT
WORKS FOR YOU.

We build premium websites for UK service businesses and agencies — engineered as lead-capture assets, not digital brochures. Full SEO, GDPR compliance, accessibility, and conversion systems baked in at build. Not add-ons.

Book A Strategy CallWhat's included
Full SEO
·
Lead capture
·
Accessible
·
UK GDPR
Next.js 15ReactTypeScriptSupabaseFramer MotionTailwindVercelCustom Brand
The state of play
53%of visitors leave if a page takes > 3s to load
88%won't return after a single bad mobile experience
75%judge credibility by website design alone
1.6starget first response time for every lead
100SEO score on every build we ship
The invisible liability

Your website is probably
costing you money.

A bad website isn't neutral — it actively drains pipeline. You just never see it happen.

01
Visitor lands
from Google · directory · referral
02
Gets confused
slow load · unclear copy · no path
03
Bounces silently
< 11 seconds · no trace
04
Calls someone else
silent revenue leak
Silent leak
The problem isn't traffic.
The problem is what the site does with it. A brochure converts nobody. An asset converts everybody it can.
Session telemetry · A/B

Same visitor.
Two completely different futures.

Meet Sarah. 14:32 on a Tuesday. Emergency plumber needed, phone in hand. Here's her session running in parallel — on a bare website, and on an APLeads asset.

SM
Sarah M.
LEEDS · iOS · 4G
QUERY →“emergency plumber leeds”
REC · 14:32
PATH_A · Bare website
EVENT LOG
T+0:00
Google surfaces a competitor instead — your site sits on page 3.
T+0:04
She finds your link anyway. Page loads at 6.2 seconds on 4G.
T+0:09
Mobile layout breaks. Buttons overlap. Phone number is not tappable.
T+0:14
She taps back and calls the competitor ranked above you.
T+0:00
No analytics. No form. No record she was ever there.
Outcome · 7 days later
0
Leads captured
−£240
Hosting + wasted ads
A digital business card that costs money to host and returns nothing.
PATH_B · APLeads asset
EVENT LOG
T+0:00
Google surfaces you in the top 3 — buying-intent keyword, correct area.
T+0:01
Page loads in 1.3s. Mobile-first layout, thumb-friendly CTAs.
T+0:08
She taps "Get a quote". Three-field form, two seconds to fill.
T+0:10
Lead routed to your GHL pipeline. SMS auto-sent within 45s.
T+4:00
Callback booked. Job accepted. Review request queued for +7 days.
Outcome · 7 days later
14
Leads captured
+£4.8K
Pipeline added
A 24/7 acquisition channel that pays for itself inside 60 days.
Same traffic. Same stack options. Entirely different outcomes —one was built as a line item, the other as an acquisition channel.
The four commitments

IN EVERY BUILD.

Four non-negotiables on every single build. No add-ons, no surprises, no "that's extra." This is the baseline — everything else builds on top.

01
Full SEO Setup
Technical SEO, on-page optimisation, structured data, sitemaps, Open Graph, canonical URLs, and Core Web Vitals — engineered in at build, never bolted on as an upsell.
100SEO score
✓
In every build
02
Lead Capture Built-In
Forms, booking calendars, and follow-up automation wired directly into your CRM from day one. Every visitor becomes a trackable, routable, recoverable lead.
24/7lead capture
✓
In every system
03
Responsive & Accessible
Pixel-tested across every modern device and WCAG 2.1 AA accessibility baked into every component — legally compliant and genuinely usable for every visitor.
WCAG2.1 AA
✓
In every build
04
UK GDPR Compliant
Cookie consent, privacy policy, legally compliant data handling, and UK/EU hosting by default. Zero regulatory exposure. Zero add-ons required.
GDPR✓ certified
✓
In every build
Why it matters now

Five shifts that made a real website
non-optional in 2026.

The rules for who ranks, who converts, and who gets trusted have all moved. A site built three years ago by a friend or a template is now actively hurting you — not helping.

01

AI search is eating directories

ChatGPT, Perplexity, and Google SGE answer buyer questions directly. Your website is now the source — not a listing page you pay to appear on.

02

Mobile-first indexing is final

Google indexes the mobile version of your site exclusively. If it doesn't work on a phone, it doesn't rank — and 68% of your traffic is mobile.

03

Core Web Vitals are a ranking factor

Page speed, layout stability, and interactivity are now measurable, scored, and used to rank you. Most built-by-a-friend sites fail all three.

04

E-E-A-T decides who wins search

Experience, Expertise, Authoritativeness, Trustworthiness. Google's grading system for content rewards sites that prove credentials — and penalises thin ones.

05

UK GDPR enforcement is real

The ICO issued £48M in fines last year. Cookie banners, privacy policies, and compliant form handling are no longer optional — they're legal baseline.

How we build

FIVE STEPS, ZERO SURPRISES.

The same repeatable process on every build. You always know where we are and what's next.

STEP 013–5 days

Discovery

We map your market, audit your competitors, define your buyer journey, and lock in the commercial outcomes the site has to drive. No fluff — a one-page brief you'll actually use.

STEP 021–2 weeks

Design

Custom design identity — typography, palette, layout system, animation profile — built for your positioning. You approve a high-fidelity preview before a single line of production code.

STEP 032–4 weeks

Build

Production engineered in Next.js with full SEO, lead capture, accessibility, and GDPR compliance hard-wired in. Deployed to Vercel on a staging URL you can review daily.

STEP 041 day

Ship

Domain migration, DNS, SSL, analytics, search console, structured data validation, and launch-day QA. We take the site live without downtime and confirm every system is reporting.

STEP 05Ongoing

Support

14 days of post-launch support included on every build. Retainer options available for ongoing content, SEO, updates, and continuous conversion optimisation.

Who we build for

BUILT FOR YOUR BUSINESS.

Every build is scoped to your market, your stack, and your commercial goals. No off-the-shelf templates.

Service Businesses

Tradesperson, local service provider, or SME
Need a site that captures leads while you work
Want CRM and booking integration from day one
Ready to stop losing enquiries to competitors

Agencies

Marketing, lead-gen, or consultancy agency
Want to outsource client website builds
Need bespoke Next.js systems or client portals
White-label or partner arrangements welcome

Custom & Complex

Multi-brand groups, franchises, or SaaS
Need custom back-end systems and portals
Require integrations with existing stacks
Ongoing management and continuous improvement
Things worth asking

Honest answers.

The questions we get asked most — answered the way we'd answer them on a call.

Our standard end-to-end timeline is 4–6 weeks for a service business site — discovery, design, build, launch. If you already have your brand, copy, images, and domain ready, and the scope is a simple single-page funnel or brochure, we have turned builds around in under 24 hours. That is the exception, not the promise. The norm is 4–6 weeks; complex Next.js systems with portals or integrations run 8–12.
Our honest position: most static websites leak money. They sit there, fail to rank, and capture nothing — so the cost to host them outweighs what they return. That is why we bias towards full systems with SEO, lead capture, CRM routing, and follow-up automation baked in. But we do build simple static sites when that is genuinely the right call — a nail salon that needs a gallery, opening hours, and a phone number does not need a full acquisition stack. If you are not sure, we will tell you straight on the discovery call.
Most clients come to us with something in place that isn't converting. We do a full audit — SEO, performance, conversion path, accessibility, GDPR — and recommend whether to rebuild, refresh, or augment. Nothing is binned without a reason you can see in the data.
Every build includes 14 days of post-launch support — bugs, copy tweaks, small additions. After that we offer retainer plans covering updates, monitoring, SEO content, and continuous conversion optimisation. No lock-in. You own the code, the domain, and the data from day one.
Yes — GoHighLevel, HubSpot, Pipedrive, Salesforce, Zapier, Make, or custom APIs. Every form on the site is wired into your pipeline so leads land where your team already works. No more chasing submissions across inboxes. If you are on a static-only build with no CRM, forms go to email instead.
Next.js 15 with React, TypeScript, Tailwind, and Framer Motion, deployed to Vercel with Supabase when a database is needed. This stack gives you the fastest possible Core Web Vitals, genuine SEO crawlability, and the ability to scale without rebuilding — which matters when the site starts actually generating demand.
Most of our clients are UK service businesses and agencies, because that's where our conversion expertise is sharpest. We also build for SaaS, consultancy, legal, clinical, and hospitality brands — anything where the website has a commercial job to do. If your site isn't an asset, we can help.
SEO is engineered in, not bolted on. Technical SEO (crawl, speed, schema) is built at the code level. On-page SEO (titles, headings, structured data, internal linking, keyword targeting) is mapped during discovery against your actual buying keywords. We hand you a ranking foundation — then optionally run content and link building as an ongoing service.
Yes. Every component is pixel-tested on mobile, tablet, and desktop. WCAG 2.1 AA accessibility is built in: semantic HTML, keyboard navigation, focus states, colour contrast, ARIA labels, form associations. Minimum 44×44px touch targets. Non-negotiable on every build.
Ready when you are

Stop renting attention.
Start owning it.

Book a 30-minute strategy call. We'll audit what you have, map what you need, and show you exactly how an APLeads build pays for itself.

Book A Strategy CallReview what's included

Want the website plus the full lead-capture system, GHL, automations, SEO and Google My Business? See APLeads Done For You.
Running a luxury design and build firm, HMO development, or premium service business? See Premium Services.

30-minute call·No obligation·Full audit included
Custom Websites — Built as Assets, Not Brochures | APLeads